| Features | The Gift List | MuckRack | Cision |
|---|---|---|---|
| Vetted media (regular contact with each contact) | X | ||
| Social Media links from media contacts | X | X | X |
| Gift Guide deadlines | X | ||
| Media kits attached to profiles | X | ||
| Full list of each contact at outlets | X | X | |
| Best contacts at each outlet for specific product categories | X | ||
| Monthly audits to verify information | X | ||
| Annual cost for single user account | $1,875 | $6,500+ | $7,200+ |
| Contract Length | Annual | Annual | Annual |
